Save Tigers Now

  • A century ago there were 100,00 tigers roaming the forests, swamps, and tundra of Asia. Today there are as few as 3,200 tigers left in the wild. Only 7% of historic tiger habitat still contains tigers.
  • As part of a campaign to be released throughout China, PHF executive produced a powerful public service announcement with Leonardo DiCaprio and Jackie Chan to be released throughout Wild Aid’s vast network of media outlets in China, and WWF’s global networks.
  • The PSA is part of a mass media and new media campaign with the goals of permanently enforcing the ban on the use of tiger parts in China, as well as raising significant funding for tiger conservation. Without addressing the China “demand” piece, such a movement is not, in fact, a sustainable solution.
  • Previous Wild Aid campaigns in this arena have helped to halt plans to re-open legal tiger trade in China.